Amazon's AI uses machine-learning to find what suits you

Amazon could be getting its own in-house fashion designer that uses algorithms to work out what looks good. Researchers at the retail giant are working on machine-learning systems that could potentially shape fashion trends of the future, according to a new report. Amazon and other retail companies are trying to track trends better and make recommendations based on products popping up on people's Facebook and Instagram posts. Amazon and other companies are trying to track trends better and make recommendations based on products popping up on people's Facebook and Instagram posts (stock image) Researchers at the retail giant are working on machine-learning systems that could potentially shape fashion trends of the future. The system relies on a tool called GAN (generative adversarial network).