AI and robots could create as many jobs as they displace

Successful firms will boost profits as a result, much of which will be reinvested either in those companies or in other businesses by shareholders receiving dividends and realising capital gains. To stay competitive, firms will ultimately have to pass most of these benefits on to consumers in the form of lower (quality-adjusted) prices, which will have the effect of increasing real income levels. This means that households can buy more with their money and, as a result, firms will need to hire additional workers to respond to the extra demand. We refer to this as the income effect, which offsets the displacement effect on jobs.