New York Times forms team dedicated to developing AI-powered insights tools for advertisers

With the launch of NytDEMO, the Times looks to help ease one of marketers' top challenges in the digital era: targeting the right audience with the right message at the right time. Consumers increasingly crave personalization from brands, but marketers struggle with meeting these demands. A lack of personalization cost businesses as much $756 billion in 2016 and 41% of consumers reported switching companies due to lack of personalization, according to Accenture. An additional 31% of respondents said they find great value in services that automatically learn about their needs and tailor recommendations accordingly. AI-driven solutions provide more reliable insights that marketers can use to achieve higher levels of personalization, create higher-quality content and deploy more transparent campaigns.