Boostr Launches Proposal-IQ, An AI-Based Recommendation Engine for Smarter RFP Responses

Boostr, the only pipeline-to-profits advertising management platform for the media industry announced the launch of Proposal-IQ, a groundbreaking new product designed to help media sales organizations improve the quality of RFP responses while simultaneously building proposals faster. By suggesting the optimal media mix and media plan for each client's objectives and tying into the media seller's real-time inventory, Proposal-IQ drives larger deal sizes, increases in average products sold per order, and higher sell-through--helping media sales organizations grow their revenue. Media companies typically send out dozens of proposals each week and have less than 48 hours to respond to RFPs, creating an enormous burden on media sales teams who need to obtain pricing approvals, conduct inventory checks and complete multiple reviews as part of a highly manual process. Time constraints and repetitiveness often lead salespeople and planners to pitch the same products repeatedly, and their choices are often based more on familiarity than on performance data. Unfortunately, only 37% of proposals contain multiple products yet the top quartile of highest growing publishers are selling multiple products on 48% of proposals.