Ethical Innovation Means Giving Consumers a Say

WIRED 

Headlines from Silicon Valley sometimes read like mythology, fantasy, or science fiction. "First human-pig'chimera' created in milestone study" revives images of the Greek mythological beast (part lion, part goat, part serpent). "No Longer a Dream: Silicon Valley Takes on the Flying Car" describes the Kitty Hawk, whose name pays homage to the Wright brothers with a subtle nod to Chitty Chitty Bang Bang. And "Oh Great, Now Alexa Will Judge Your Outfits, Too" tells of an innovation that combines a photoshoot and a fashion critique in the privacy of your closet. Novelties like these make last year's driverless cars and personal shopper bots look quaint.