Conversational Commerce Is What Retail Is Talking About Today

Think back to the best shopping experience you ever had. Chances are it involved a well-informed and upbeat salesperson who engaged with you, asked about your needs and guided you through the purchase. You left knowing you made the right decision. This kind of conversation-driven sale--high on empathy and knowledge, low on price and haggling--has long been a staple of successful retail loyalty. It focuses on understanding the needs of consumers and delivering an exceptional experience.