Tribune Publishing changes its name to tronc, press unleash tronc-load of jokes

Tribune Publishing, the parent company that owns several storied and proud newspapers in the US including the Chicago Tribune and the Los Angeles Times, announced on Thursday that it would be changing its name to "tronc Inc." In a press release, the company said that tronc Inc would be "a content curation and monetization company focused on creating and distributing premium, verified content across all channels". The name, according to the release, is a shortening of Tribune Online Content. "tronc pools the company's leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60m monthly users," the release continued, using the lower-case t despite the word coming at the beginning of the sentence. The release also announced the launch of "troncX", an "online curation and monetization engine" which utilizes artificial intelligence technology "to accelerate digital growth".