Retail trends 2019

Recent technological innovations have opened up avenues for retail transformation at an unprecedented pace. With the rapid ascendancy of the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Smart Sensors, Blockchain, Chatbots, and much more, retailers are often left paralysed by the daunting task of navigating through today's labyrinth of technology. Therefore, as retailers stand on the precipice of a new year of technological discovery, it is hardly surprising that so many have chosen to spend time demystifying the existing technology landscape before allowing themselves to be seduced by the next wave of innovation. While the upcoming year will not be without its fair share of technology breakthroughs, many retailers are starting to press the proverbial pause button in order to better understand the value of prior investments, distinguish hype from reality, and find creative ways of translating the infinite possibilities of digital technology into meaningful and scalable human experiences. As retailers embark on this journey two questions will dominate: how do we eliminate the siloes between different technologies to create entirely new integrated realities; and, how can we better align human and technological capabilities in ways that enhance the value of both assets?