Three ways to maximize your sports advertising value with computer vision

According to a Hookit's Year in Review Report, advertisers and broadcasters increase their budget on sponsorship deals by 5% yearly without understanding the true value of their marketing efforts. If you don't want your sports sponsorship spendings to be a shot in the dark, leverage a data-driven approach. Underpinned by innovative computer vision tech, such a method will allow you to automate the process of choosing the optimal content and platforms for advertising and analyzing the generated ad value. With one of computer vision solutions in place, you can thoroughly analyze the video footage of any sports match -- scene by scene -- and find the optimal place for ad insertions. For example, if you broadcast football, such an innovative mechanism will help you accurately detect a match's key moments like scoring chances, goals, fouls, penalties, etc. With this data at hand, you'll easily avoid interrupting the broadcast at the wrong time, ensuring smooth viewing experiences.