Roku Ultra (2017) review: Stuck in the middle

The new Roku Ultra is in the strange position of being the last $100 streaming box standing. This price used to be the norm on devices like the Apple TV, Amazon Fire TV box, and Google Nexus player. But the market has split: The most popular streaming devices range from $30 to $70, while high-performance boxes like the Apple TV and Nvidia Shield TV range from $150 to $200. That leaves the Roku Ultra in a muddy middle ground. It's neither cheap enough to compete with lightweight streaming sticks, nor powerful enough to take on high-end streaming boxes.