GUEST COMMENT AI and the future of retail - InternetRetailing

IBM Watson, AlphaGo, Amazon Alexa – Artificial Intelligence (AI) is all around us, and holds the promise of connecting us and simplifying our lives like never before. Are they just as impressive and effective? Geoff Hueter, chief technology officer at Certona, explores how AI has the potential to transform retail as we know it, helping brands to overcome the obstacles presented by an ever-demanding, always-on, unforgiving and brand promiscuous shopper. In 2014, a film called Ex Machina brought the concept of AI to the masses. The premise of the film, in a nutshell, sees a budding programmer win a competition with an interesting prize: to test the human qualities of a robot who is just a little bit too self-aware and cunning.