Thread's fashion algorithm has 3.7 trillion style tips (Wired UK)

This article was first published in the January 2016 issue of WIRED magazine. Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. Algorithms are already helping us to decide what to watch and listen to. But style is more complicated. "Fashion is a gnarly domain," says Kieran O'Neill, CEO and co-founder of London-based startup Thread.