How Artificial Intelligence Is Shaping the Future of eCommerce

The modern day shopping experience is flush with personalized options, concierge services, same day shipping and of course, endless options. While shopping online allows consumers to order products from virtually anywhere in the world, it can be challenging to sift through the unwanted items and find the desired ones. As stated in a study by Forrester Research, U.S. consumers will spend 327 billion online by the end of 2016. With more opportunities than ever to capitalize on online spending, online retailers are realizing they must make an impression on consumers. How do they do that?