How AI Helps Retailers Predict The Success Of New Product Lines

All retailers have models for predicting market response to new products, but with cutting-edge new fashion items and revolutionary products that have no historical sales data, it can be difficult to gauge the market success the items might enjoy. Artificial Intelligence (AI) has the answers, says Vian Chinner, CEO of local start-up Xineoh. AI tools – the evolution of early recommendation engines – are already delivering on their potential to accurately predict customer behaviour, improve retail sales and enhance customer experience. Born-in-SA Xineoh, whose team of data scientists has gained global acclaim for their pioneering predictive algorithms, is already helping South African organisations improve their ability to predict customer behaviour. In fact, Chinner is so confident of the solution's ability to deliver measurable improvements that he offers new customers a money-back guarantee of satisfaction.