The Most Important Metric is Trust: How Machine Learning and Artificial Intelligence Can Help Pave the Way to Publisher Success

Attention is currently considered the most important currency of the web, but there is another, equally important factor amplifies attention: trust. Trust is what enables meaningful engagement between the content creator and consumer. It is hard to earn, easy to lose, and impossible to purchase. The reading experience has never been more important for publishers – alongside with creating great content, it's how they build their brand and their audience. A great reading experience is what enables loyalty and trust, and creates the engagement levels that in turn are able to generate revenue and attract brands.