Fashion In The Time Of Artificial Intelligence

Have you ever had a thought and watched it pop up on your phone screen minutes later? If the answer is yes, you have been mapped. Michal Kosinski, a professor in Organizational Behaviour at Stanford University, studied 87 million Facebook users to create a mathematical profiling system that identifies people's psychological traits from their internet activity. Although the research was meant to warn people of how their data could be misused, it laid the groundwork for what is common practice today. Each click is an insight into your brain, each'like' providing fodder for a database used by brands, agencies and apps to track and manipulate your online behaviour.