Adthena raises $14 million to analyze ad campaigns with AI

Marketers are increasingly using AI to streamline workflows and automate monotonous tasks. According to an Adobe survey, about 15 percent of agencies are already using some form of machine learning, and 31 percent are planning to adopt it by the end of 2019. London-based Adthena is hoping to lure some of those soon-to-be customers with its AI-driven search marketing intelligence platform. Roughly seven years after its founding and a year after it established a presence in the U.S., the company is today announcing that it has raised $14 million in a series A funding round led by Updata Partners, bringing its total venture capital raised to $18.1 million. Founder and CEO Ian O'Rourke says the funds will be used to accelerate the company's stateside and global growth and to "strengthen" product development as it prepares to launch new channels.