AI, Machine Learning Data Give Chatbots Personality

Artificial intelligence has become a source of data for advertisers and their agency partners to identify consumer behavior. The idea is that machines can solve complex problems without having to be taught. Google's artificial intelligence company, DeepMind, and the AI collaboration group of companies like Microsoft and individuals such as Elon Musk, OpenAI, in separate announcements earlier this week said each would make their technology available to researchers and developers or anyone else wishing to use it. The independent moves by DeepMind and Open AI mark the beginning of a trend in the technology industry that will benefit advertising and media, as discussed at the MediaPost Search Insider Summit Friday in Deer Valley, Utah. During the panel on using artificial intelligence to support ecommerce and search, Jacob Loban, senior partner and managing director at MediaCom, said the company's been working with Microsoft to gain insights across applications and agents like Cortana and chatbots to gain insights about consumer behavior.