Mining Your CRM Data Using Artificial Intelligence and Analytics

One of the hottest topics in information technology today is using artificial intelligence (AI) and analytics tools to help you identify patterns which can guide you in digital transformation efforts. To make these efforts fruitful, your first hurdle is to identify data worth mining. For many organizations, your CRM system is a great place to start. If you have used CRM such as Microsoft Dynamics 365 (formerly Dynamics CRM), Salesforce, Oracle, Adobe, SAP or Siebel for several years, you are likely to have built up a repository of data which reflects your organization's customers, vendors, and stakeholders as well as your interactions with them through customer service, sales and marketing efforts. The leading CRM vendors are in a race to add AI and machine learning to their products.