Hey Siri, order some beer! This is why Alexa & friends are the death of weak brands

Today, Google shows a list of hits for every search, from which the user can choose a suggestion. Voice assistants do not work the same way: They offer recommendations. In two years, half of consumers will no longer be searching the web manually, but with their voices. They will be using voice assistants like Alexa, Siri, and Cortana. The risks this new behavior poses for brands are enormous. Become conscious of what your brand stands for.