Why technology holds the key to the future of food safety

Rather than posing any sort of "threat", the digital transformation brings immense opportunities for boosting transparency, organisational efficiency and implementing rigorous monitoring processes. Technology is revolutionising businesses, and the FMCG sector is no exception. The rise of artificial intelligence, data analytics, the Internet of Things and blockchain all have huge implications for supply chain management, business-to-business transactions and even marketing programmes. There can be a tendency to fear technological change; media headlines tend to be dominated by fears over robots taking all the jobs. However, the digital transformation should be considered an opportunity, especially when it comes to the consumer goods sector and food safety.