The Liquid Big Data Platform – a digital business model for all organisations?

A Liquid Big Data Platform uses cloud technology and agile ways of working to enable organisations to share and analyse large volumes of data together for their mutual benefit. If this model is scaled to a global level where any organisation (both large and small) anywhere in the world could use it collaboratively, what new business models could potentially emerge? Many organisations are already exploiting Big Data driven Machine Learning to improve their services in real time (such as search engine optimisation, medical diagnosis and fraud detection). In the so-called "arms race", big name tech, automotive and pharmaceutical companies are reportedly spending billions of dollars annually to realise their own IP in this area of Artificial Intelligence. A potential strategic implication is that these first movers will create barriers of entry that prevent other competitors (including small or medium sized enterprises) using AI as a disruptive source of rapid, responsive service design and organisational agility.