CNBC: GoPro is putting itself up for sale

Hot on the heels that GoPro is firing up to 300 people and pulling out of the drone business is the news that the company may put itself up for sale. CNBC is reporting that the action-camera maker has enlisted the services of JPMorgan Chase to help it find a potential buyer. Earlier in the day, the outlet reported that CEO Nick Woodman would "look at" opportunities to "unite with a bigger parent company." At this time, it's not clear if other parties are interested or how much it would cost to swallow the brand. We've reached out for comment but have yet to hear back from GoPro or any of its representatives, and the rumor may be little more than a fever dream.