NRF 2017: 5 Innovations of the Future

At NRF, retailers saw solid ideas and use cases for the implementation of AR/VR, helping them make the case for ROI. Machine learning will help retailers use these insights to create personalized experiences, forecast demand and set prices in more sophisticated ways. Predictive Artificial Intelligence 5. Watson Customer Engagement 1/31/2017Engaging Mobile Experiences5 Engaging Mobile Experiences Mobile continues to be a high priority for retailers. Even now, when most retailers have brand new apps and mobile-optimized websites, sales on mobile are not on par with desktop traffic. Retailers are challenging themselves to deliver experiences on mobile that not only engage, but also convert.