Using AI and Predictive Analytics to Increase Customer Value by 34%

Predictive, AI and Machine Learning are not a fad, they are here to stay. Things come and go, some faster than others. But with AI and Predictive Analytics for multi-channel marketing, the results RedEye is able to achieve for our clients is enough evidence for me to believe that this one is definitely here to stay. When we are trying to understand and predict a prospect or customer's'next best action' the most powerful data is always recent data.