Adobe launches AI-powered text-based video editing

Adobe announced new versions of its family of video applications, including the fastest and most reliable version of Premiere Pro, which adds AI-powered text-based video editing to make life simpler for professionals and creators. Adobe made the announcement ahead of the NAB Show 2023 in Las Vegas. It also touted automated tone-mapping capabilities, plus dozens of under-the-hood improvements addressing top user requests. This is the kind of thing that needs to happen to make creators more productive and get them ready for massive content demands for applications like the metaverse. Additionally, Adobe is celebrating 30 years of After Effects, the world's most popular motion design software for video professionals, adding a context-sensitive Properties Panel and community-requested improvements, the company said in a press briefing.