The race to find a better way to label AI

With the boom of AI-generated text, images, and videos, both lawmakers and average internet users have been calling for more transparency. Though it might seem like a very reasonable ask to simply add a label (which it is), it is not actually an easy one, and the existing solutions, like AI-powered detection and watermarking, have some serious pitfalls. As my colleague Melissa Heikkilä has written, most of the current technical solutions "don't stand a chance against the latest generation of AI language models." Nevertheless, the race to label and detect AI-generated content is on. That's where this protocol comes in.