Google signs up writers from Pixar and The Onion to give its AI helper a personality

Google has hired comedy writers from Pixar and The Onion in a bid to make its smart assistant more likeable. It hopes to use their talent to'infuse personality' into its AI helper, which will be used in the firm's new Pixel phones, Duo app and Home speaker. The ultimate goal is to make users feel more emotionally connected to their personal software agent and the firm believes a livelier disposition could make this happen. In a world of order-taking machines, Google Assistant aims to be a comedian. The search giant has recently hired comedy writers from Pixar and The Onion, a satire newspaper, in order to'infuse personality' into its virtual assistant that will live in Google Home (pictured) Earlier this month, Google unveiled its Pixel smartphones and eagerly awaited Home speaker that will both be designed with the smart assistant.