Searching for Bing: How Microsoft's search engine has lost its way

In 2015, Microsoft's Bing search engine achieved something it had never had before: relevancy. By notching a 20-percent share of U.S. search, according to comScore, it managed to impact Google, the brand that was literally synonymous with search. In 2018, it seems like Bing's willing to hand some of that success right back. Why? Because, as a habitual Bing user, I've noticed a deterioration in quality. In the past I've argued that there were four good reasons to switch from Google to Bing.