5 Ways Artificial Intelligence is Taking E-commerce to The Next Level

I know, I know: we've all heard about the rise of "Artificial Intelligence" (AI) in practically all areas of business--but what exactly is it, anyway? And what does it have to do with marketing? If you're not familiar with AI, all you really need to know is that it's machines doing tasks that would normally require us to help. On top of that, many of these machines are able to actually learn how to improve the way in which they're doing the tasks too. A lot of us in the marketing sphere probably think of AI as something only engineers are interested in.