Ethical Data Science Is Good Data Science

There's no doubt about it: The future will be machine driven, and central to this future are the advanced algorithms, which are fueled by the data they're trained on. Every ad you see, every car driving itself, every medical diagnosis provided by a machine will be based on your data – and lots of it. Without your data, we inherit a world without machine learning, and most would argue that companies without machine learning will fail. At least that's where we're heading; it sounds like a big problem, and it is. Concepts around "big data" are completely incompatible with how people expect their data to be protected and how laws are shaping those protections.