Artificial Intelligence: The Customer Experience Imperative

Data science includes advanced tools and methods for leveraging the plethora of data sources available to CX professionals. These tools and methods include artificial intelligence, machine learning and deep learning. These are the ways that companies are automating insights to drive their company forward. Artificial intelligence is a field in computer science that focuses on developing computer systems to perform tasks that usually require human intelligence, including visual perception, speech recognition, decision-making, and translation between languages. Machine learning uses statistics/math to allow computers to find hidden insights (i.e., make predictions) without being explicitly programmed where to look.