70+ Synthetic Media Companies Using AI To Quickly Create & Personalize Digital Content - CB Insights Research

From automating the creation of personalized videos to enabling new virtual customer experiences, these companies are deploying AI to help brands and retailers create engaging digital content. Brands and retailers are relying more and more on digital content -- which can range from product images for e-commerce sites to virtual try-on features to online videos -- to increase brand awareness, convert online shoppers, and boost loyalty. Video content is gaining particular momentum, with the number of times execs have mentioned the term during earnings calls shooting up in Q2'21. But given these ever-growing digital content needs, a trend accelerated by the Covid-19 pandemic, conventional production approaches may not be sufficient for brands and retailers to deliver personalized and engaging content at scale. Enter synthetic media -- images, videos, sounds, or any other form of content that has been generated, edited, or enabled by artificial intelligence.