What is Cognitive Search?

Powerful Indexing Cognitive search, unlike keyword search, crawls and ingests both structured and unstructured data. Keep in mind: experts estimate that as much as 80-90% of your data is unstructured, including email, customer surveys and social media. Cognitive search solutions also enable developers to embed search in other applications using SDKs, APIs, and other tools. This is important because your data isn't confined to databases: it's scattered across the enterprise. So, search has to work where your teams work -- in Slack, Salesforce, Jira, Amazon Web Services (AWS), etc. Natural Language Processing (NLP) Keyword search is basically a matching game played with digital data.