The Marriage of AI and ABM: A Perfect Match for B2B Organizations

Over the past few months, B2B marketing and sales professionals have been bombarded with a wide variety of content on artificial intelligence (AI) and account-based marketing (ABM). There are obvious reasons why both these concepts are gaining traction. One of which is primarily because lead generation professionals often find themselves lost in Big Data, and ABM and AI with their commonalities, have emerged with relevant solutions to help them get a grip on this. Last year witnessed a massive growth in the adoption and acceleration of ABM, which went on to influence the ways in which marketers are structuring their martech stacks. It has indeed become an integral solution for B2B marketers and organizations.