10 terrific start-ups from Toronto to watch

The Canadian city of Toronto is a thriving hub of start-up activity in areas ranging from next-generation marketing to AI, fintech and more. As one of the biggest cities in Canada and the capital of the province of Ontario, Toronto is in many respects Canada's start-up capital. The city's tech scene is booming. According to Toronto Global, the city and its surrounding region generated more tech jobs in the previous year than New York City or the San Francisco Bay Area combined. Google has invested $5m in the Vector Institute to make Toronto one of the foremost global players in the AI space.