What Happens When You Apply Machine Learning To Logo Design

Depending on whether you embrace or fear the robo-future of design, Mark Maker (via Sidebar) could be considered either the beginning of the end, or proof that such fears are overstated, because bots are still pretty crap at design. The system then uses a genetic algorithm–a kind of program that mimics natural selection–to generate an endless succession of logos. When you like a logo, you click a heart, which tells the system to generate more logos like it. By liking enough logos, the idea is that Mark Maker can eventually generate one that suits your needs, without ever employing a human designer. Mark Maker creates its logos by breaking each design in half, so that it contains both a base design and an accent element.