5-in-5 with Global Head of Technical Business Development Nikhil Ninan

That's a tough one – for me it's a moment when the end user goes'wow!' and there have been a number of projects where this has happened. The one that first comes to mind is an application we built for one of our clients in the insurance industry, where the Arria NLG system provides summaries of insurance policy sales from millions of sales records as well as root cause analysis. This would have taken an experienced analyst half a day to produce. Another that comes to mind, is an application that we built for an online advertising company to be used by campaign managers. Our system provided not only analysis of weekly performance but also recommendations on how to improve campaign performance.