MailChimp Delivers Predictive AI To SMBs

MailChimp expanded its email marketing technology platform this week with predictive intelligence, unveiling Product Recommendations Wednesday in a blog post. The platform, aimed at supporting small businesses, predicts which items a subscriber would most likely buy based on their past purchases and online behavior. Product recommendations are added as content blocks to the bottom of email marketing newsletters. Small businesses can personalize emails with items each subscriber will most likely buy, Neel Shivdasani, data scientist at MailChimp, wrote in a blog post. To access the new feature, MailChimp customers need to connect their online store to MailChimp so that the company can access product images, links and inventory amounts.