Luxury Institute: The 10 New Rules for the 21st-Century Data-Driven Enterprise

In the more advanced consumer goods and services economies, the personal data of billions of people is the most precious of all digital fuels. An entire industry is emerging around the concept that data is the most precious asset in any enterprise, in any industry. Economists are working to determine how to value personal data. Its immense value is reflected in the soaring stock values and astronomical cash flows and profits of companies that monopolize and leverage data. Personal data is a uniquely magical economic asset.