Anyone can program this cheap robot arm in just 15 minutes

Automata, a robotics firm in London, thinks it can fix this lag in uptake. Its robotic arm costs just $7,500 and is sold under the name Eva (yes, it is named after the robot in WALL-E). The company hopes to widen access to robots by focusing only on the more basic functions that small firms actually need. It is backed by $9.5 million from several investors, including robotics giant ABB.