AI in Focus: Starbucks

A decidedly non tech coffee merchant like Starbucks probably isn't the first name you think of when it comes to widespread adoption of Artificial Intelligence. But with 31,000 stores worldwide and 400,000 partners serving 100 million customers a week, the scale and complexity are a challenge for CEO Kevin Johnson. Johnson has over three decades of experience in tech with companies like IBM, Microsoft, and Juniper Networks. It's no surprise he's leveraging AI capabilities for a sustained competitive advantage. Starbucks has embraced AI as far back as 2017 with what ultimately became Deep Brew.