A Marketer's Guide To Artificial Intelligence – IPG Media Lab – Medium

This week, the Interactive Advertising Bureau (IAB) launched a working group focusing on artificial intelligence and machine learning in response to "significant member interest." Make no mistake, AI is quickly coming off the pages of science fiction and being implemented across the marketing, media, and advertising industries. So, what is AI and how exactly can brands make the best use of it? Artificial Intelligence (AI) is an umbrella term for a large number of technologies that can train software to think and learn on its own. That might sound rather lofty, but if you look around in the digital world, low-level AI is already being deployed in things from simple spam filters to the recommendation engines on ecommerce sites.