London Fashion Week: Make the most of visual merchandising

It won't be long before the globe's biggest fashionistas are back in town to hit the catwalks of London Fashion Week. With over 5,000 industry press and buyers likely to attend, and hundreds of luxury labels showing their wares, it's a major event not only for industry insiders, but for shoppers and fashion lovers alike. Orders placed during the week alone often exceed £100 million as consumers get inspired to experiment with fresh new looks which emerge during the shows. This offers a massive opportunity for both luxury and fast-fashion retailers when it comes to increasing sales. But making the most of it demands a carefully executed strategy which combines the best of both technological innovation and creative control.