IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias

The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, today released the guide Artificial Intelligence Use Cases and Best Practices for Marketing, which is intended to help executives, marketers, and technologists get the most from artificial intelligence (AI) and machine learning (ML). The announcement was made during the IAB ILM annual conference. The guide -- which provides dozens of working examples -- draws directly from the real-world experience of the co-chairs as well as publishers, agencies, and ad-tech companies. It includes nine use cases that span internal robotic process automation and data migration for agencies as well as AI use cases for creative, contextual, video, and more. David Olesnevich, head of product at IBM Watson Advertising, and IAB AI Standards Working Group co-chair, believes the work and the guide provide a road map through insights driven by conversations about real-world challenges faced daily by some of the industry's largest brands.