AI in marketing: How to find the right data sources – Econsultancy

Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with – resurfacing them requires more sophistication than manual methods can deliver. Machine learning and AI has come to the fore in this regard. So much so that 92% of companies have increased their investment in AI and big data this year. But things are rarely simple when it comes to data analytics. Even early adopters admit that they are yet to become fully'data-driven': In most cases, the lack of a proper AI adoption strategy is to blame.