Dotin seeks to mine data from your unconscious mind

Data mining has been a great way to get insights into our conscious decisions. But Dotin figured out that 95 percent of human decisions are made by the unconscious mind, and so the startup has developed a way to draw insights from those decisions. Ganesh Iyer, founder of Dotin, said in an email that the company has developed an artificial intelligence engine that can tap into the subconscious mind of humans and gain powerful business insights. The company is demoing the technology at CES 2017, the big tech trade show in Las Vegas this week. The San Jose, Calif.-based company competes with the likes of IBM Watson, but Watson focuses more on people's conscious behavior.