How to Use Machine Learning for Demand Generation (with Examples)

When someone lands on our site for the first time, we want to provide them with the most relevant experience based on all the information we can learn about them. This often starts with the information we can detect about first-time, anonymous visitors. We typically identify their company name and industry and tailor their experience based on this. Then we evolve the experience as each visitor engages with the site in the current and future sessions. The more information we gather about a visitor based on his behavior, the clearer the picture gets of the person's true intent and interests, which is key to the accuracy of the machine-learning content recommendations.