CES 2018: Inside the Lab Where Amazon's Alexa Takes Over The World

When it first launched in 2014, Amazon's Alexa voice assistant was little more than an experiment. It appeared first inside the Echo, itself a wacky gadget launched without warning or much expectation. As it took off, though, and millions of people began to put a smart speaker in their home, Amazon's ambition exploded. The company saw an opportunity to build a new voice-first computing platform that worked everywhere, all the time, no matter what you were doing. And it began to chase that vision at full speed.