Four ways AI is already being applied to sales and marketing

Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software. And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years. While the phone call is an ancient phenomenon to many individuals, companies large and small still conduct a lot of their sales activity over the phone. Unfortunately, for obvious reasons, tracking, analyzing and improving the performance of salespeople on phone calls is a much more challenging task than, say, tracking, analyzing and improving the performance of email sales. But a number of companies, including Marketo, AdRoll and Qualtrics, are using "conversation intelligence" company Chorus.ai's